You evolved.

Has Your Brand?

When your positioning finally matches your expertise, everything shifts.

20+ years shaping brands like Google, Bonds and Berlei taught me what makes people pay attention. Now I help founders and thought leaders excavate their Authentic Edge and position it so the right people can't look away.

The Strategic Visibility Gap

Most accomplished professionals struggle with strategic positioning not because they lack confidence, but because they're too close to see their own Authentic Edge clearly.

You've evolved beyond your old credentials, but your positioning hasn't caught up. That misalignment costs you in missed opportunities, premium rates, and being constantly overlooked for the authority you've already earned.

My Methodology: Brand Archaeology + Strategic Positioning

I combine Fortune 500 strategic frameworks with Brand Archaeology and Human Design, excavating what makes you unmistakably you, then translating it into positioning that commands attention.

This isn't surface-level personal branding. It's strategic clarity that makes your expertise visible to the people who matter most, without performing or exhausting yourself in the process.

Proven Track Record

Over two decades building award-winning campaigns for Google, Bonds, and Berlei, earning ARIAs, Cannes Lions, Global Webby and Effectiveness Awards. Now bringing that same strategic rigour to expert-led businesses ready to step into their full authority.

Select consulting partnerships with organisations at critical inflection points requiring senior brand leadership.

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Personal Branding

The closer you are to your brilliance, the harder it is to see.

You're evolving, you can feel it. But when you try to articulate who you're becoming, it comes out muddled. Generic. Not quite you.

That's not a confidence problem. It's a perspective problem. And you can't solve it from the inside.

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Corporate Consulting

You've got the insights. The research. The stakeholder opinions.

And somehow, clarity is still eluding you.

The strategic spin cycle is real — and it rarely breaks from the inside. You need someone who can read the tea leaves, name what's true, and get your team moving in one direction.

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Workshops and Keynotes

My workshops and keynotes reveal what people can’t see from the inside, unlocking identity clarity, creative expansion and the strategic confidence to move forward.

Perfect for founder communities and teams navigating growth, transition or reinvention.

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“You’ve managed to see something impossible to see in myself and put it into one place. That feels so powerful. It’s given me excitement and this spine-tingling feeling that this is right. I’m thrilled with what you’ve done.”

Cassie
"It’s been way more powerful and gutsy and under the hood than I anticipated. I feel like everyone should be doing this work! It has been amazing to be going on this journey with you - and get glimpses of the future me moving through the world in a different way. You’ve been pushing me to be better in situations where I would have shrunk back, and I feel like I’ve stopped tap dancing. I was so stuck and I feel so much more confident and embodied, even BEFORE doing the activation phase! "

~ Tina
"Zoe is not only such a joy to work with but absolutely phenomenal at what she does. The way she extracts information from you to truly get to the core of what needs to be addressed, to up level your brand, is something else. She truly sees you and cuts through the noise allowing you to gain so much clarity."

~ Nicole
"The work with Zoe was groundbreaking for me"

~ Dave
"My work with Zoe was truly transformative! I started from a point of confusion, not clear on what I wanted to offer to the world. Zoe was able to fully see my unique value and my zone of genius and she transformed it into a brand strategy that really made sense"

~ Sophia