Meet Zoe
The brand guru everyone wants to work with. She brings levity and wisdom to table, which helps clients reach new heights.
Hi, I’m Zoe.
I have enjoyed a rewarding career building brands for Fortune 500 companies like Google, Bonds, and Berlei (Hanes). My campaigns have won awards and driven significant market shifts.
However, around year 21, I noticed a critical gap. The most brilliant founders I knew, those solving real problems and transforming industries, lacked support in one vital area. The kind of support that could accelerate their success and personal positioning.
Real life observations transformed into valuable service
The challange
Founders and businesses possess expertise, vision, and courage, but they often struggle with strategic clarity on how to effectively represent themselves. This realization left me pondering, why isn’t there a resource for founders and businesses to see their offering and market position from an objective vantage point.
How I can help
Through strategic excavation (and a touch of play), I help you claim the authority you’ve been hesitant to embrace and help you see the clam in the storm. My approach is not about templates, it’s about applying Fortune 500 rigor.
My philosphy
I believe visibility doesn’t have to feel performative. Founders and businesses alike deserve the same strategic positioning that billion-dollar brands receive. You don’t need to be everywhere, instead, you need clarity about where you belong.
My confession
I thought the transition to starting my own business would be easier. I had the skills, the experience, the network.
But showing up as myself, not the corporate version, not the polished version, but the messy, learning, still-figuring-it-out version? That's been the hardest part.
And also the most thrilling. The most joyful. The most essential.
I get why founders avoid this work. It's complex. It's deeply personal. Let me help you through the messy middle.
When I’m not architecting brands
Beyond my consultancy work, you can find me engaged in deep conversations about my current interests, which frequently include personal branding and human design.
I enjoy chasing waves (albeit poorly), squeezing my adorable kids, reading multiple books at once (a mix of personal growth and fiction), or dancing in my kitchen to 90’s house music (#sorrynotsorry).
I believe in long hugs, big questions, and doing work that honors your energy rather than depletes it.
Awards and recognition
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Bonds and Berli
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Bonds
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Google
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Berli
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Berli
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Google
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Google X AFL