I help experts like you claim the authority your expertise deserves.

For over 20 years, I built billion-dollar brand strategies for companies like Google, Bonds, and Berlei. I know what strategic positioning looks like at the highest levels. My award-winning campaigns (Effectiveness Awards, Cannes Lions, Global Webbys) prove that when you combine this strategic rigour with creative vision, magic happens.

But here’s what I discovered: the most brilliant experts, the ones changing industries, writing books, and building movements, were struggling with the same strategic positioning gap that billion-dollar brands solve with entire teams.

That’s when I realised my true calling: bringing Fortune 500-level strategy to experts ready to step into their brilliance. I don't just analyse your brand potential, I have creative ways to draw it out, and work with you to frame it, and package it so the right people can't look away.

I believe in strategic authenticity: that the most powerful positioning amplifies who you already are, not who you think you should become.

If you’ve backed yourself by stepping into something bigger but feel stuck on how to position your expertise strategically, you’re exactly who I work with.

You deserve to be recognised for the value you already create. When we work together, you’ll gain strategic clarity, authentic positioning, and a framework that turns your expertise into undeniable authority.

Let’s make sure your brilliance gets the recognition it deserves.

Together, we’ll create a strategy that amplifies your expertise and opens doors you never thought possible.