SABA - Head of Marketing

Personally authored Saba Brand DNA bible uniting previously competing visions of key senior brand stakeholders. Rolled-out Brand DNA to all facets of the business (head office, national retail, agency and retail partners) to create an aligned and impassioned team.

“Has a brand campaign ever changed your perception of a brand so much that you considered shopping there? That happened to me earlier this year when I spied saba’s campaign...” Business Fashion Blog