Rebuilt Bonds' brand health after very damaging announcement of manufacturing being moved overseas. Earned back the love of Aussies with Bonds being named Australia's 12th most loved brand in 2013.
BONDS - Head of Marketing
Led marketing for the largest brand in Hanes AU portfolio and beloved brand of all Australians. Role inclusive of eCommerce and retail, wholesale supermarket to premium; all channels: bought, owned, and earned.
AWARDS
3 x Winner Gold Effectiveness Award 'Bonds 'BOOBS' campaign'
Cannes Silver Lion 'Bonds 'BOOBS' campaign'
Winner Silver effectiveness Award 'Bonds '12 Days of Christmas' campaign'
Winner Gold effectiveness Award 'Bonds 'Babysearch' campaign'
Winner Silver effectiveness Award 'Bonds 'Undie Pride' campaign'
