BERLEI - Head of Marketing

Recruited back to Hanes to revitalise struggling Berlei brand under new ownership. Implemented a comprehensive strategy resulting in +8.5% YoY sales growth, exceeding stretch forecast of +2% and Berlei's highest Net Promoter Score ever tracked.

AWARDS

Cannes Bronze Lion Award for Film 'Berlei Sports campaign'

Winner Mumbrella Award for Insight 'Berlei Womankind campaign'

Mumbrella Finalist 'Marketing Team of the Year' for Berlei

Winner People’s Choice Award for Best Launch in 2018 Global Webby Awards 'Berlei Womankind campaign'

Winner Global Content Marketing Institute Social Media Award 'Berlei '#DoItForYourself' campaign'

Global Case Study for Google and Facebook 'Berlei '#DoItForYourself' campaign'